Among the hundreds of guests were Princess Maxima and Prince Willem Alexander of Orange, Ministers and Ambassadors. The event had livestreams to 41 countries, covering all continents.
Imagine this; 10 days before the event started TEDx never heard of our project*, their program was full and with such high brow audience, security and protocol, there is never much room for change. Yet with all these roadblocks in front of us how did we convince them to let us open- and close TEDxBinnenhof?
The answer to this is simple yet fueled with complexity; we promised low-tech interaction and a way to ask the audience a question and get very high and personal responses.
TEDx took this opportunity and received hundreds of authentic ideas for a better world, almost instantly. What better than to start with real interaction wrap the day poetically?
A turn-key low-tech high impact production.
To me personal I needed this day to overcome my stage fright and writers block I had been carrying for months and for the first time since I co-founded the Poetry Jockeys in 1998. I needed something big to go through the pain and acknowledge the stuff I love.
*I am founding member of the Rode Draad project a co-creation between the Poetry Jockeys and Brainclub; the project took off @ASNBank Dag van het Ethisch Beleggen 2011